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CHRIS KINDRICK
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Archive for ‘February, 2012’

Canal+: The Bear

By Chris Kindrick, 28/02/2012

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MonkeyBulb: Big Ideas and Accidental Brilliance

Purée everything you know. Drink it. Now, spew out something new. Make it relevant, honest, and timely. Sell it. Show it. Share it. Shout it. The creative product is the unicorn we have to catch everyday. Lots of people take part in the fast and furious process of unicorn hunting. Sometimes it's impressive. I share those ideas here - and a few thoughts of my own. Thanks for popping in.

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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen." - William Bernbach, quoted in Bill Bernbach (1989), DDB Needham Worldwide

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