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That Guy, Longer and Uncut

July 17, 2008

Guy Ritchie does a great job in his 3 minute Director’s Cut of the Nike Next Level Ad Campaign. This really illustrates the intense game of soccer and the lifestyle that can come with training hard and achieving your goals. This spot is so well directed it makes me want to puke, much like the guy in this shirt film training to the complete extreme. The international superstars of the soccer world are scattered throughout this spot including Rooney, Teves, Ronaldo, Ronaldhino, and Nani.

Good Job, Creatives

Credits:

Agency: 72andSunny 
Client: Nike 
Creative Director: John BoilerGlenn ColeJason NorcrossBryan Rowles 
Agency Producer: Sam BaerwaldAngelo Ferrugia 
Director: Guy Ritchie 
Production Company: Anonymous Content 
Producer: Aris McGarry 
Head Of Production: Sue Ellen Clair 
Executive Producer/Head of Commercials: Dave Morrison 
VFX/Post Production: The Mill 
VFX Executive Producer: Gabrielle GourrierStephen Venning 
Deputy Executive Producer: Helen Hughes 
Senior Executive Producer (Post): Liz Browne 
Lead Flame Artist: Giles CheethamChris Knight 
3D Lead Supervisor: Jordi Bares 
Music Editor/Remixer: Junkie XL 
Music Editor Producer: Michiel Groeneveld 
Composer: Eagles of Death Metal 
Sound Design: Phaze UK 
Sound Designer: Matt Collinge 
Audio: Lime 
Editor: Robert Duffy 
Editorial Producer: Carolina Wallace 
Editorial Executive Producer: David Glean

One comment

  1. excuse me while I clean off my keyboard. That was probably the most intense video I have ever seen, super cool.



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