BMW GINA
July 3, 2008
This car is breathtaking. The design is impeccable. The idea of skinning a car makes so much sense. Of course it doesn’t have that hard, rigged outer core that makes you feel safe, but does it need it? Cars are being design today to collapse, to crunch, to absorb collision damage, so why not keep the framework and just put a flexible skin over it. A skin you could put on it. That leads to easy customization. Customization, plus a little creativity, leads to adding your personality to a brand. And you might as well start ringing the wedding bells, because once a brand gets you personally involved and interacting with the brand—your married for life. These designers at BMW, especially their leader Chris Bangle, have really created something beautiful. While there no plans to produce this car, the most important thing is that it opens all of our minds to the possibility of change. Change in something we all use everyday.
Great Job, Creatives.
