Check Your Mail Today
April 19, 2008
Some people believe in the power of direct mail, some don’t–what do you think? How much of your mail do you really read? What do you toss in the garbage without even opening it? Do open everything you sort through? I think you have about 8 seconds to get your message across in direct. If it looks “official” I open it, by that I mean the chance of possible importance. Packaging is pretty necessary for anything that’s not a letter. Bright, a quick message, and shake up my curiosity a little. Make me open it.
This Honda letter is such a cool idea, even if people don’t actually plant the letter and grow some flowers, it’s cool enough to get people to think about it, to remember it, and, hopefully, discuss it with others. It hits perfectly to marry a caring car brand like Honda with a slowly but progressively changing greener world. People are thinking more and more about the environment these days, this brand is attaching it’s relation to these greener thoughts so hopefully when you think Honda. You think environmentally friendly.
Good Job, Creatives.
I got a letter from Discover. The letter resembled an invitation, and the paper was of a good stock. The lettering even made me think it was handwritten. Since most invitations I get come via e-mail, I was pretty excited with the thought of someone going through the trouble of sending me something. After tossing all the other stuff I knew to be junk mail, I sat down and opened the letter. I laughed when I saw it was just mass mailing, but I’ll give Discover credit for creating an ad that had me mesmerized until I realized it was just more of the same. I thought it was really effective, even if I still threw it away.