Their Better is WAY Better
March 25, 2008
Saul Williams’ “List of Demands” sets off the energy of this spot. The arrogant line is immediately thrown in your face right off by the incomparable LaDainian Tomlinson. My Better is Better than your Better. And it truly is. So many famous faces. So many beautiful slow motion shots of motion, energy, kinetics. These are as much fun to watch, as they are to listen to. Great Jobs, Creatives.
Credits:<
Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Jelly Helm, Steve Luker
Creative Directors: Tyler Whisnand, Mike McCommon
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shannon Worley
Assistant Producer: Natalie Montgomery
Production Company: Epoch Films, Los Angeles
Director: Stacy Wall
Executive Producer: Jerry Solomon
Producer: Marc Marrie<
Editor: Lucas Eskin<
Post-Production: Mad River Post
Audio Post-Production: Lime
:)
Good read! Thank you!
Well said. His better is better than everyone else’s better…unless your Bo Jackson…or just a guy that thinks he is Bo Jackson.
http://youtube.com/watch?v=a3PaLzvy_IA
[...] later. One of the top of my head would be “List of Demands” by Saul Williams from the Better than Your Better Spot by Nike. Some use versions of popular songs and just adjust the [...]