I love this spot. It reminds me of a Twighlight Zone episode, mixed with some Truman show, thrown in a vat of I am Legend starring Will Smith. (What’s up, Will—holla) Just watch and enjoy. This is a rare occasion where I wish I could see more reactions, props, fakery — and him running around. I love it. You love it. Admit it.
Great job, Creatives. Venables Bell & Partners killed it.
This sculpture is amazing. It is made up of 714 metal balls on strings that shape into different BMW shapes accompanied with a voiceover and light project words on the wall. After about a minute it really becomes interesting. When a brand becomes art — it becomes impossible to ignore, and heard to forget.
Great Job, Creatives. Good luck at Cannes.
Every kid in America that has an excuse for not wanting to “play” should watch this. Really, everyone should see this — especially people that complain about their weight, health, fitness, emotional stability, depression, or just people that complain a lot. Such a great message, from perfectly casted and shot talent, Matt Scott of the Whitewater Warhawks . This could have easily been any athletic apparel spot, or brand — but Nike did it. Just did it. No excuses. And my feet hurt.
Great Job, Creatives
Very cool commercial for the Beatles edition of Rock Band. Gorgeous animation that takes your on a visual journey of the Beatles history. The depth of the visuals are amazing, and the incorporation of different styles is flawless. Very impressive.
Great job, Creatives
I often put a pillow over my face when the sunlight is pouring in my bedroom on Saturday mornings, but have woken up freaking out like I was trapped in a sea of cotton swabs trying to choke me. I liked this spot. I was drawn in enough to wonder why she couldn’t do what she obviously set out to do. And I’m even intrigued about the pillow. Considering the product you are pushing is a ventilating pillow, I’d say they did a pretty damn good job.
Good Job, Creatives
Cold War Kids New Video - "I've Seen Enough"
This is the first interactive music video I’ve seen like this. Very cool. You don’t have to be a fan of the Cold War Kids to dig it either — but I am, and you should at least listen to “Hang Me Up to Dry” before you shut these guys out of your ear holes. Anyways, every color shade you click on changes the instrument they are playing in the video. Besides functionally being cool, it’s a beautiful piece. Well designed, and I’m a big fan of popping primaries on black right now.
Great Job, Creatives
This spot has the intensity of the 300 trailer and very similar gritty feel, musical tone, and grungy sound design. Probably why I love it. After watching Barcelona take out Manchester United yesterday, I became a believer in Lionel Messi. The man is amazing. Tiny. And amazing. Great spot. Great endorsement. Wonderful action and a VO, done by Zinedine Zidane that sends chills down your spine all the way to the feet you kick the futbol with — if you’re a fan of course.
Great Job, Creatives
Client: Adidas
Agency: 180 Amsterdam (180, TBWA)
Executive Creative Director: Andy Fackrell,
Richard Bullock
Copywriter: Peter Albores
Art Director: Martin Terhart
Senior Producer: Joe Togneri
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Nell Jordan,
Jane Dillworth,
Matt Williams,
Darren O’Kelly
DP: Alwin Kuchler
Editorial: Work Post London
Editor: Neil Harris
Online Edit/SFX: The Mill, London
Shoot Supervisor: Jimmy Kiddel
Telecine: Adam Scott
Flame Artist: Richard de Carteret
Additional Flame: Gary Driver
Audio Mixing: Wave Recording Studios Amsterdam
Sound Designer: Alex Nicholls- Lee
With the NBA playoffs coming down to the wire, it’s no surprise that we are seeing some great advertising. There are four great teams left, and plenty of people still watching every second. I just wanted to show some of the work done with affiliation with the NBA. Some pretty cool stuff out there. First, Adidas.
I thought both of these spots are quick, well-written, with awesome animation and sound design. Great build up, wonderful metaphors, and a cool and different way to show product.
The two puppets are perfect. Their mannerisms and attitudes are on point at leat from the public’s perspective. It’s a fun little battle between two of the most powerful brands — not player — in the NBA. These guys are walking business models and can sell anything to anyone. These guys can truly represent the endorsement category.
I saw this one the other night and really liked it a lot. It’s a cool way of show the small things that happen to make the “amazing” happen. Love the line. Love the music. I think it’s a great question that begs you to not miss that one special moment in sports history that happens in a flash but lives on forever.
Great job, Creatives.
Love this spot. Alcohol companies are getting smarter. If your product can potentially cause danger to your client/customer then you need to give them the “back up plan.” This might come in the form of legal copy that sounds like the Micromachine guy, or maybe it’s in the for of a PSA saying, “hey buddy, we care about you, and we want you to be safe.”
Simple. Good music. Small set. And a sense of curiosity of wondering where we are, where we are going, and most importantly who’s driving.
Great job, Creatives
The message is factually simple. Taking the bus is environmentally better — hands down. To create art for advertising campaigns — especially a huge sculpture piece beside a busy motor way — is as beneficial as the message it’s trying to put out there. The bus sculpture is beautiful. The message is solid. And it’s the perfect example of being advertised to but not being invasive or annoying. You are happy you found this if you are lucky enough to do so.
And, hell, they’re right. There’s no reason to not take the bus more often — at least to the airport. It’s a commitment to the environment with benefits to your pocket book. With gas going up, especially for the summer, maybe “the bus” could be good trend to be apart of.
Good Job, Creatives
